Kristen Frericks

INTERNATIONAL MARKETING & SALES DIRECTOR

Hi, I’m Kristen!

I'm a bilingual market maven with a flair for global expansion! Fueled by my love for diverse cultures, I have enjoyed a career navigating international business intricacies and specializing in propelling brands beyond U.S. borders using creative sales and marketing strategies. My passion and hands-on experience have shaped a one-of-a-kind skill set that only real-world know-how can create.

Three Things About Me

I am a lifelong learner

I am a perpetual student, always eager to roll up my sleeves and dive into new projects or subjects that interest me. Whether it's tinkering with a new business or exploring artistic endeavors, I thrive on the journey of learning and creating, fueled by curiosity, a passion for discovery and a solid plan.

I enjoy living and working abroad

I have lived and worked in Spain, Mexico, and Costa Rica and these experiences have had a profound impact on me both personally and professionally. I have a deep understanding of diverse perspectives and cross-cultural relationships. I am proud to be a globally-minded individual, fluent in Spanish, adaptability, cultural sensitivity, and the art of finding humor in any situation.

I love Pimento Cheese

Pimento cheese is a classic Southern cheddar cheese and pimento pepper dip. It’s affectionately referred to as “pâté du Sud,” or Southern pâté. Pimento cheese is creamy and cheesy, tangy, peppery and spreadable.If you have never tried it you absoultely should!

What’s Capturing My Attention in My Industry

I'm intrigued by the intersection and speed of traditional international business and e-commerce. I'm particularly interested in the dynamic world of the Latin American consumer and the potential for growth in export markets.

My Expertise

International Business Sales and Marketing:

Fluent in navigating the complexities of international business, with a keen understanding of global markets, trade regulations, and cross-cultural dynamics required for success outside of the US. I have successfully managed local distributors as well as expanded key regional and global retailers such as Wal-Mart, Amazon, Mercado Libre, PriceSmart and Falabella to name a few.

Latin American Market Focus:

I specialize in catering to the Latin American / Spanish speaking consumer market. Adept in identifying trends, preferences, and opportunities through tailoring products and services to meet regional demand.

Strategic Export Expansion for US Companies:

Experienced in spearheading strategic export expansions for US companies, I excel in building strong partnerships and navigating diverse international market requirements. With a focus on relationship-building, I specialize in fostering cross-border collaborations, bridging cultural divides, and facilitating mutually beneficial trade and business expansion both inside and outside of a company.

Imaginative Solutions:

I am a creative problem-solver and thrive in navigating complex challenges with innovative solutions. Whether it's devising out-of-the-box strategies or reimagining conventional approaches, my knack for creativity allows me to overcome obstacles and drive meaningful outcomes.

“Do Something Today That Your Future Self Will Thank You For.” - Sean Patrick Flannery

Recent Portfolio

Boho Hotel: Tamarindo, Costa Rica

I have recently taken on the challenge of launching a boutique hotel in Costa Rica. With zero prior hotel experience, I dove headfirst into the project, from hiring staff to getting operations up and running smoothly.Despite the unfamiliar territory, I've embraced the journey with creativity and determination, finding joy in figuring it all out and making it work and testing my international business acumen and Spanish fluency in a whole new way. It's been an exhilarating adventure and I've discovered a newfound passion.

Latin American Sales & Marketing: Medela

In my role as Latin American Sales Manager, I achieved consistent double digit year-over-year growth and established a robust presence in LATAM markets. I initiated this venture from ground zero, implementing grass-roots market and brand development strategies alongside strategic planning, cultural nuances, pricing, tropicalized marketing approaches, and regulatory expertise to surpass export expansion targets.

Where You

Can Find Me

On A Weekend.

On weekends, you'll find me soaking up the great outdoors with my family, dogs, and friends. Whether we're hitting the trails for a scenic hike or shredding the slopes, we're all about embracing adventure. And when I am not out exploring, you might catch me diving into a satisfying organizational project, because who doesn't love a good decluttering session?

What People Have To Say

Kristen's expertise in LATAM expansion, strategic partnerships, and her adept handling of cultural differences are truly commendable. Her bilingual proficiency, commitment, and flexibility make her an indispensable asset to any organization.”

Bárbara : CEO, SOFMA

Kristen knows how to energize a team and is a thought-thinker - excited to take on any complex problem and win. I highly recommend her to lead an international team, one should be so lucky to have her on the forefront. Her deep knowledge of export and foreign trade requirements were always instrumental and ensured friction free relationships.”

Kristin: Sales Director, Britax

Let’s Connect on LinkedIn!